THE FOLLOWING IS A PRESS RELEASE-
\nSANTA MONICA, Calif.– Today, the nation’s leading consumer motorcycle tour, Progressive IMS Outdoors, revealed an exciting array of attractions attendees can look forward to interacting with across the nine-stop tour kicking off next month in Sonoma, California. Designed to provide immersive, hands-on experiences for enthusiasts of all ages and abilities, each stop will host a number of returning fan-favorite attractions, including the Discover The Ride program, IMS Vintage, Adventure Out!, J&P Cycles Ultimate Builder Custom Bike Show, and more, as well as two and four-wheel demos from a number of exhibiting brands. Tickets for each stop can be purchased now at motorcycleshows.com.<\/p>\n
“After over a year apart, we are so excited to be bringing the Powersports community back together,” said Tracy Harris, SVP, IMS Outdoors. “Our goal is to showcase the diverse lifestyles and offerings across the Powersports industry in fun and inviting atmospheres. With our Tour’s new outdoor format, we are thrilled to be able to bring more opportunities than ever to allow our attendees to truly interact with the products and sport, not matter one’s age or skill level.”<\/p>\n
Discover The Ride<\/p>\n
Designed to introduce riding motorcycles to consumers of all ages, the returning Discover The Ride initiative will provide a variety of interactions for attendees to learn and grow their riding skills in safe and controlled environments. In partnership with Zero Motorcycles, the New Rider Course allows non-licensed motorcyclists to experience, first-hand, the thrill of two-wheels on speed-limited electric Zero Motorcycles and learn riding basics from Motorcycle Safety Foundation (MSF) instructors.<\/p>\n
New this year to Discover The Ride is the introduction of Strider in the Kids Zone and IMS’ partnership with All Kids Bike, opening the world of two wheels to enthusiasts as young as two years old.<\/p>\n
Adjacent to Discover The Ride is the Motorcycle Industry Council’s (MIC) Ride With Us Moto Intro experience. The Moto Intro gives non-riders a chance to experience the thrill of their first ride within 45 minutes. MSF RiderCoaches will guide new riders through basic motorcycle controls and help them experience their first ride in a closed-course environment. Furthermore, at select events indicated below, Harley-Davidson’s Invitation To Ride program will also be extending a hand to prospective riders, delivering the opportunity to experience the basics of riding on a Harley-Davidson motorcycle.<\/p>\n
\u00b7 Texas: Texas Motor Speedway (Fort Worth, TX \u2013 October 1-3)<\/p>\n
\u00b7 Nashville: James E. Ward Agriculture Center (Lebanon, TN \u2013 October 8-10)<\/p>\n
\u00b7 Central Florida: SUN n’ FUN Campus (Lakeland, FL \u2013 October 15-17)<\/p>\n
Demos<\/p>\n
There will be ample opportunities along each Tour stop to hop on and ride both gas-powered and electric motorcycles and bicycles from brands including FLX, Harley-Davidson, Indian, Kawasaki, Pedego Santa Rosa, Pushpak Motors, Rayvolt, Royal Enfield, Suzuki, Tern Bicycles, Yamaha, and Zero. More information on Street Demo Rides can be found here, and Electric Bike Demo Rides can be found here.<\/p>\n
At select events on the Tour, Kawasaki and Yamaha will also offer Side by Side demos:<\/p>\n
\u00b7 Northern California: Sonoma Raceway (Sonoma, CA \u2013 July 16-18)<\/p>\n
\u00b7 Chicago: Goebbert’s Farm (Pingree Grove, IL \u2013 August 20-22)<\/p>\n
\u00b7 Pennsylvania: Carlisle Fairgrounds (Carlisle, PA \u2013 September 10-12)<\/p>\n
\u00b7 Atlanta: Georgia International Horse Park (Conyers, GA \u2013 October 29-31)<\/p>\n
\u00b7 Southern California: Venue and Date TBA<\/p>\n
Returning Attractions<\/p>\n
Returning this year will be a number of fan-favorite attractions, including:<\/p>\n
\u00b7 Adventure Out!: a space to shop, prepare for the next trek or tour and learn about incorporating adventure and travel into a motorcycling lifestyle \u2013 now also including RVing. A central campsite, surrounded by exhibitors, acts as a place for education and discovery, with experienced riders and RVers sharing their stories and tips. While there, attendees can enter Explorify’s Adventure Out! sweepstakes for a chance to win a South Africa Tour and a lifetime subscription to Rider Magazine or a free three-day motorcycle rental and pick up a copy of Rider Magazine, your source for touring, travel, and adventure on two-wheels.<\/p>\n
\u00b7 IMS Vintage: An IMS staple, Vintage will be returning to each market, enabling attendees to get up close and personal with the very best classic and retro-style motorcycles from vintage bike clubs across the country.<\/p>\n
\u00b7 J&P Cycles Ultimate Builder Custom Bike Show: The nation’s largest motorcycle builder competition, the J&P Cycles Ultimate Builder Custom Bike Show will feature hundreds of motorcycles and tens of thousands in cash and prizes across the Tour. Professional and amateur builders are invited to compete at their local Progressive IMS Outdoors for cash, prizes, and recognition.<\/p>\n
Shopping at IMS<\/p>\n
Across the Tour, there will additionally be ample opportunities to explore brands and make purchases in the following areas:<\/p>\n
\u00b7 Charged at IMS: Charged at IMS introduces visitors to the world of electric-powered “micro-mobility” vehicles with brand exhibits and an electric bicycle demo course or trail.<\/p>\n
\u00b7 SHIFT at IMS: This curated, lifestyle-orientated space is for riders seeking new and known brands that emulate their lifestyles and values. A lounge sits at the center of this space, giving visitors a chance to socialize and chill while they shop.<\/p>\n
\u00b7 The Marketplace: The Marketplace is an interactive retail space allowing you to touch, test, and buy the latest gear, parts, and accessories from key aftermarket brands. Specialists will be on hand to educate, introduce products, answer questions and help you finalize your purchase.<\/p>\n
\u00b7 The Shop: This is a one-stop shop for buyers looking to work on their vehicles and make updates to their rides. Visit The Shop to purchase parts, tools, and accessories. See the event homepage for participating brands.<\/p>\n
\u00b7 The Range: At the heart of IMS Outdoors lies The Range, a place for attendees to explore and shop brands to outfit them head to toe with gear, apparel, and accessories, plus connect with clubs and services to enhance their riding lifestyle. See the event homepage for participating brands.<\/p>\n
Across the nine stops of the Tour, each event will project a different tone in line with the region’s lifestyle and culture, including aspects such as music and food. Furthermore, attendees of the first event in Northern California will have the opportunity to ride the Sonoma Raceway track or ChampStreet course with the Yamaha Champions Riding School.<\/p>\n
Complimentary Services<\/p>\n
Onsite, there will be Progressive Gear Check at every event and free motorcycle and car parking, except in New York City.<\/p>\n
Connect with IMS (#RidersUnite and #imsoutdoors):<\/p>\n
\u00b7 Facebook<\/p>\n
\u00b7 Twitter<\/p>\n
\u00b7 Instagram<\/p>\n","protected":false},"excerpt":{"rendered":"
THE FOLLOWING IS A PRESS RELEASE- SANTA MONICA, Calif.– Today, the nation’s leading consumer motorcycle tour, Progressive IMS Outdoors, revealed an exciting array of attractions attendees can look forward to interacting with across the nine-stop tour kicking off next month in Sonoma, California. Designed to provide immersive, hands-on experiences for enthusiasts of all ages and…
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